Since some 80% of all website traffic comes via the search engines, and most websites lose over 65% of their traffic right off the home page, it is essential to implement small business SEO (Search Engine Optimization) for your website to get the best results possible.

The bulk of all traffic from a search query goes to the small businesses that are listed in the top half of the first page of search results.


In today’s competitive online market, your website is a valuable piece of real estate. It’s no longer enough to have a static online ‘brochure’ web site. This is accomplished by effective and ongoing small business SEO (Search Engine Optimization).

'SEO (Search Engine Optimization) is the ultimate cost-effective, online guerrilla-marketing tactic that generally has the highest ROI of any type of Internet marketing' - Marketing Sherpa

Being ranked on the first half of a search engine results page (SERP) in the natural or organics results increases your brand value and most importantly your sales. Every small business should aim to own the top page one results in the search engines for their chosen keywords and phrases.

If your visitors can't find your site, you have lost the sale to your competitors.
Internet users are influenced by where you come up in a search engine results page. If you are not in the top 4-5 results on page 1 of a search result your traffic drops dramatically.

What is a #1 Google Ranking Worth?
Google is the largest search engine by far so should be given priority. SEO (search engine optimization) is the solution for getting top Goggle rankings which will dramatically affect the traffic to your website. The higher a listing appears in a search, the more traffic the site will receive based on the percentage of clicks.

The number of clicks drops dramatically even between the number one and the number two listing! A #1 listing with Google is worth a lot in increased leads and sales.

Website SEO (Search Engine Optimization)
Website SEO is in 3 steps:

a) Website audit, key word research and strategy development. Includes identification of keywords and the strategy to optimize your website. The best way to achieve marketing success is by doing the homework and becoming knowledgeable about the business—before budgets are allocated for SEO or Search Engine Marketing actions.

b) Upgrade of the site or build a new site to optimize it according to the strategy.

c) Ongoing monthly optimization and link building. Building back links (one-way, inbound links to your website) is critical to getting good search results.